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Digital Power Wash with Photoshop

Recently while reviewing a draft of a video project, my client made the observation the store front was in desperate need of a power wash at the time the photo provided me was taken. The deadline was looming and there would not be time to get it washed and then shoot the picture.  I mentioned to them I may have a technique to improve the appearance and they agreed to give it a shot. The trick was to not make it look too obvious and retain the textures of the architecture.

There are always different ways to approach it. The building faces were rectangular panels so I chose to cut the panels into new layers and change the blending mode to screen. This significantly lightened the image areas while preserving the underlying textures. I adjusted the transparency of the layers as needed. Adding a mask and using the brush tool the effect could be cancelled in areas where not needed such as the trees in front of the building. The client was very pleased with the results and we lost no time toward the completion of the project.
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GEAR:

Lightroom 5
Photoshop CC
Final Cut X
Snagit Studio
BlogStomp

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Xpel Headlight Installation Kit – Round 3 – Final

Seems like I’ve worked on this one forever but yesterday I received the final sign off from the customer saying they are happy with this latest version and are ready to release it.  You can watch it here:

It took 3 total reworks to get it to the final release. It was our first time working together and they have never dealt with video before. Now they’d like to create a video to use at the upcoming conference showing highlights from the entire car installation.  I think this might go better or at least I’m hoping it will since we’ve all learned from this one.

In house talent was used for the voice over (VO) to save money and it was a little rough but cost effective for this particular application.  I used royalty free music from premiumbeat.com and was also able to get a sound effect for the logo animation I created in Apple Motion.  The pricing was more in line with their budget compared to some of the other sources charging by the second and hitting even harder for looping.

China in the Houston City Limits

A group of Chinese Sinopec dignitaries arrived in Houston as part of a tour to visit the Addax Petroleum which they purchased in 2009. I was contracted to video the event so other members could watch the proceedings.

It was an extremely tight shoot and I had to shoot the room from just outside the door.  There was concern about customs and protocol which precluded placing wireless microphones on the speakers.  The cramped quarters were a blessing in disguise when it came to audio capture. The speakers were not that far away and I added my Sennheiser ME66/K6 – Super-Cardioid Short Shotgun Condenser Microphone to cover the area as best it could.  There were issues with the volume falloff shooting from the back of the room.  Raising recording levels amplified the nearby background noise of teacups and occupants of the room. My position also placed me next to the LCD projector fan with it’s noisy cooling fan. Even boundary mics would have been problematic as the conference table barely afforded room for tea cups, water bottles and program binders. There were plastic water bottles on the table which also worked against me since they were the thin wall types that would snap, crackle and pop every time they were picked up.  Nonetheless I was very impressed with the new audio filtering features in Final Cut X. It dialed down the hum, and reduced background noise. The normalizing filter and loudness adjustments cleaned it up to be presentable.After the meeting we went downstairs and took a photo of the group and headed over to the Hilton for a view of the Houston skyline.Side Note:

During the walk through, the night before we were given a “cheat sheet” for a few useful phrases in Chinese…

“Good morning”
Zhao Shang Hao

“Thank you”
Xie Xie
(pronounced Shay Shay – the only one I could really master and most useful)

“Welcome”
Huan Ying