Posted on October 5, 2014
Recently while reviewing a draft of a video project, my client made the observation the store front was in desperate need of a power wash at the time the photo provided me was taken. The deadline was looming and there would not be time to get it washed and then shoot the picture. I mentioned to them I may have a technique to improve the appearance and they agreed to give it a shot. The trick was to not make it look too obvious and retain the textures of the architecture.
There are always different ways to approach it. The building faces were rectangular panels so I chose to cut the panels into new layers and change the blending mode to screen. This significantly lightened the image areas while preserving the underlying textures. I adjusted the transparency of the layers as needed. Adding a mask and using the brush tool the effect could be cancelled in areas where not needed such as the trees in front of the building. The client was very pleased with the results and we lost no time toward the completion of the project.
Final Cut X
Posted on May 18, 2014
Photos by Joel Spring / RxDesign.com
Canon 300mm f/2.8 II
Canon 70-200mm f/2.8 II
Posted on September 12, 2013
Covering a local “rally” in San Antonio at “Cowboys” where Jack in the Box managers were kicking off the new late night menu program for the Austin / San Antonio area. A local band kicked off the event with some serious fiddling – “The Devil Went Down to Georgia” written and originally performed by the Charlie Daniels Band and released on their 1979 album Million Mile Reflections.
Canon 1Dx w/ Canon 70-200mm f/2.8 @ f/3.5 ISO 400 1/160. Elinchrom RX600s triggered with Pocket Wizard Multimaxes settings controlled with Skyport wireless triggers (1 center stage mezzanine, 1 stage left mezzanine) On camera Canon 600EX-RT for fill. Post processing in LIghtroom 5 and Alienskin Exposure 5.